Go Out and Innovate!
Thursday, November 20th, 2008
I wanted to share an internal Lotame note that I wrote this morning: Everywhere you look these days there is… More >
News
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The Media Wingman
Wednesday, November 19th, 2008
Great Read “Making Sense Of Results From Online Campaigns” by Steve Latham, CEO of Spur Interactive. He echos my strong… More >
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Motrin: Defending the Method, not the Message
Tuesday, November 18th, 2008
Over the past 48 hours much has been made of Motrin's Social Media campaign aimed at mothers. I am not… More >
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Why is Time Spent so Important?
Wednesday, November 12th, 2008
As you may have read in the MediaPost, DM, or Marketing Vox Lotame is bringing to market a powerful new… More >
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Motivating the Committed
Friday, November 7th, 2008
Seth Godin, just wrote an amazing piece on "marketing lessons form the 2008 presidential election." One of his points struck… More >
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The Power of Social Media / ala Gary Vaynerchuk
Thursday, November 6th, 2008
Last night I got to witness first hand an impromptu speach by Gary Vaynerchuk at an event that Adam Hirsch,… More >
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Interest-based user engagement; the Key to Social Media Monetization
Tuesday, October 28th, 2008
I just read a great piece today on Mashable, Putting Social Media Monetization in “Context”, written by founder and CEO… More >
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Too small to fail
Tuesday, October 21st, 2008
Seth Godin just wrote a great post that I think that every young hungry organization should read and internalize. It… More >
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Brands take notice: Time Spent will Change Everything
Tuesday, October 21st, 2008
At Lotame we are pleased to announce our newest tracking technology, Time Spent. This technology allows our participating Brands to… More >
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Check List for Creating Display ads for Social Spaces
Tuesday, October 14th, 2008
Social media calls for display ads even more creative and interactive than the average display campaign, due in large part… More >
