Wednesday, July 20th, 2011
Josh Dreller, VP of Media Technology and Analytics, Fuor Digital, LLC, wrote an article for iMedia Connection discussing social media strategy beyond owned and learned, citing Lotame as a solution in social targeting. See below for an excerpt, or read the full article here. Undoubtedly, as future digital marketers look back on the history of the [...]
Tuesday, July 19th, 2011
Adam Lehman comments on Evidon’s GreenLight initiative, “As an Evidon Design Partner from the beginning, and a company that has championed transparency from day one, Lotame’s participation in GreenLight is a no-brainer,” said Adam Lehman, COO of Lotame. “Every company doing business in the data ecosystem needs to demonstrate its adherence to best practices, and this [...]
Monday, July 11th, 2011
Michael Learmonth, digital media reporter at Ad Age, wrote an article about Google’s plans to build an exchange for the buying and selling of online data as part of its focus on creating an infrastructure to comprehensively power display advertising. Lotame Chief Operating Officer Adam Lehman chimed in, “Right now there is huge fragmentation in [...]
Thursday, July 7th, 2011
Lotame’s CEO, Andy Monfried, discuses online advertising and measurement in DigiDay: Daily. Monfried shares that “It’s high time the industry — and this means marketers and agencies in particular — move past the click and look at some metrics that actually prove display’s power. That means display ads have a branding value on their own, [...]
Thursday, July 7th, 2011
Lotame CEO Andy Monfried encourages marketers and agencies to move past the click and look at the brand metrics that matter, such as likelihood to recommend. Read an excerpt below, or read the full post here. Online advertising hangs its hat on measurement — no other medium lets you count every single impression so precisely [...]
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