eMarketer, a go-to authority on digital marketing, media and commerce, providing insights and intelligence essential to navigating the changing, competitive and complex digital environment, reported Lotame’s research that indicates a significant lift in intent to recommend a product among internet users who have seen a display ad. Read an excerpt below, or read the full story here.
Lotame commissioned KN Dimestore, a division of Knowledge Networks, to poll web users exposed and not exposed to several ad campaigns about whether they would recommend the product advertised. Overall, there was an almost 24% lift in likelihood to recommend a product among the exposed group.
The lift in likelihood to recommend was nearly three times as high for entertainment industry campaigns as for other campaigns.
