Archive for June, 2011

• Lotame Expands Domestic Operations with Chicago Office, Brings Powerful Brand Solution to Midwest Marketers

  Tuesday, June 28th, 2011

  CHICAGO–(BUSINESS WIRE)–Audience data intelligence leader Lotame has taken a milestone step in its domestic expansion, bolstering its Midwest presence with a fully operational Chicago office and adding two industry vets to its growing regional ranks. “Our solutions have been delivering especially compelling results for CPG, Automotive and Retail marketers so it made sense for us [...]

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  Display Ads Lift Branding Metrics

  Friday, June 3rd, 2011

  eMarketer, a go-to authority on digital marketing, media and commerce, providing insights and intelligence essential to navigating the changing, competitive and complex digital environment, reported Lotame’s research that indicates a significant lift in intent to recommend a product among internet users who have seen a display ad. Read an excerpt below, or read the full [...]