Jason Barnett and Jeff Burak also join company as Business Development Executives
NEW YORK–(BUSINESS WIRE)–Lotame, the audience data intelligence leader, today announced the addition of digital media and advertising expert Scott L. Kauffman to its board of directors.
Kauffman has more than 25 years of experience as a senior executive and board member at both public and private companies. Most recently, he served as President, CEO, and board member of Geeknet, an online network for the global geek community. Before that, Kauffman was President and COO of BlueLithium, a leading data-driven performance marketing company.
“We’re extremely happy to add Scott to our board,” said Lotame CEO Andy Monfried. “Scott is a proven leader in our space and has vast experience scaling fast-growing marketing technology companies. He will be a valuable resource as Lotame continues to grow and redefine the online marketing landscape.”
Also joining Lotame are Jason Barnett and Jeff Burak, who will serve as Director, Business Development and Vice President, Business Development, respectively. Both Burak and Barnett will be responsible for bringing Crowd Control, Lotame’s Data Management Platform, to the forefront of audience data intelligence for web publishers. They will be consulting with all types of publishers to help them understand the value of Crowd Control, which publishers are licensing in order to strengthen relationships and build brand loyalty with consumers.
Barnett comes to Lotame after serving as a Senior Technology Sales Specialist at CDW Corporation, where he supported clients on real-time technology communications platforms.
Burak most recently served as the Director of Business Development for LIFE, Time Inc., Time Warner, where he was responsible for monetizing LIFE’s renowned photography collection and brand through multiple verticals, including syndication, consumer products and LIFE.com.
“By adding Jeff and Jason to our team, we’re adding a remarkable amount of thought leadership and experience in both business development and technology sales and services,” said b. “Their relationships and know-how will help us bring Crowd Control to even more publishers.”
About Lotame
Lotame is a marketing technology company. Its flagship audience data management platform (DMP), Crowd ControlTM, integrates with web publishers to activate audiences and make data-driven display advertising a reality. The company provides advertisers with comprehensive online advertising solutions and publishers with a leading data management platform. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB), and the Online Publishers Association (OPA). For more information, please visit: ltm.nexops.net.
