Crowd Control recognized for creating new opportunities in digital media technology
NEW YORK, February 8, 2011 – Lotame, the marketing technology company, today announced that AlwaysOn has selected it as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Lotame was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Lotame and the OnMedia 100 companies were honored at AlwaysOn’s fifth annual OnMedia on January 31st, 2011, at The Paley Center for Media, New York.
OnMedia is where Madison Avenue meets Silicon Valley. This two-and-a-half-day executive event features high-level debates on how the Internet is disrupting the world of marketing, branding, advertising, and public relations.
“The make-up of the OnMedia 100 presents a poetic picture of the mega-trends AO’s editors see driving the transformation of digital media and entertainment, namely the explosive growth in smartphones, social networking and social commerce, as well as the globalization of entrepreneurship,” says Tony Perkins, founder and editor of AlwaysOn.”We also uncovered a new trend that’s creating high-growth company opportunity-the emergence of Web analytics as a powerful tool to help advertisers ascertain the ‘wisdom of the crowd’ and better target their marketing and branding pitches.”
The OnMedia 100 winners were selected from more than a thousand U.S. and international technology companies nominated by investors, bankers, journalists, and digital media industry insiders. The AlwaysOn editorial team and its partners at SAP, the Blackstone Group, KPMG, Silicon Valley Bank, SNR Denton, SecondMarket, and Bridge Bank, as well as industry experts across the globe scoured the entrepreneurial community to identify the top 100 private digital media companies.
Lotame’s flagship audience data management platform (DMP), Crowd Control, integrates with web publishers to activate audiences and make data-driven display advertising a reality. A recent Adweek story described the way Conde Nast uses Crowd Control to dig deeper into its digital audience.
A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at:
http://alwayson.goingon.com/node/67044
“Lotame’s staff and investors are pleased that our hard work in making deep data available to publishers has earned this recognition from AlwaysOn,” said Lotame CEO Andy Monfried. “Our team is honored to join such an elite group of companies, and we look forward to continued growth.”
About Lotame
Lotame is a marketing technology company. Its flagship audience data management platform (DMP), Crowd ControlTM, integrates with web publishers to activate audiences and make data-driven display advertising a reality. The company provides advertisers with comprehensive online advertising solutions and publishers with a leading data management platform. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB), and the Online Publishers Association (OPA). For more information, please visit: ltm.nexops.net .
About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand to spearhead the global innovation economy.
To participate in this revolutionary event and be among the Top 100 OnMedia companies, and to engage with the hottest new breakout digital media CEOs, venture investors, and the execs on Madison Avenue who get it, we are offering a 50% discount on tickets to celebrate the winning companies in honor of this award. Please register using this link for the special offer:
http://www.aonetwork.com/cart/add/p67003?destination=cart
