Chris Stark, Managing Director of Lotame UK, discuses audience data and Lotame’s DMP Offering with Ciaran O’Kane, Editor-In-Chief of ExchangeWire. An overview of the questions discussed:
Can you give an overview of the Lotame offering in Europe?
How does the Lotame DMP help media buyers manage and leverage their data?
Is a DMP more than just a souped-up data warehousing solution?
What differentiates your offering from other vendors with a DMP solution?
How important is it to have a scalable data infrastructure behind your DSP solution? And what role should the DMP play in this area?
How would a typical media buyer work with the Lotame DMP solution?
For Chris’ answers, please visit the article here.
