Archive for February, 2011

• Data Management Platforms and Why You Need One

  Tuesday, February 22nd, 2011

  Josh Dreller, VP of Media Technology and Analytics for Fuor Digital, posted an article today in iMedia entitled “Data Management Platforms and Why You Need One.” The article discusses what a data management platform is, how it should look and feel, and what features are crucial to include. It also discusses how the recent rise in [...]

• Thoughts on “What Makes Lotame Different” from Lotame’s Director of Engineering

  Thursday, February 17th, 2011

  “I spent some time last night thinking about what makes Lotame different. There are two different ways of thinking about this question – to illustrate this, I’ll ask you to think about Lotame and our products as a product box that you might find at best buy or your local software retailer. There is the [...]

• Chris Stark Talks About Audience Data And The Lotame DMP Offering In Europe

  Thursday, February 10th, 2011

  Chris Stark, Managing Director of Lotame UK, discuses audience data and Lotame’s DMP Offering with Ciaran O’Kane, Editor-In-Chief of ExchangeWire. An overview of the questions discussed: Can you give an overview of the Lotame offering in Europe? How does the Lotame DMP help media buyers manage and leverage their data? Is a DMP more than just [...]

• Lotame Selected by AlwaysOn as an OnMedia 100 Winner

  Wednesday, February 9th, 2011

  Crowd Control recognized for creating new opportunities in digital media technology NEW YORK, February 8, 2011 – Lotame, the marketing technology company, today announced that AlwaysOn has selected it as one of the OnMedia Top 100 winners.  Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely [...]