Crowd Control’s new Audience Profile report gives platform users additional insight about an audience. Regardless of how the audience is built–it could just be made up of people who read sports articles, for example–a platform user can see who’s in that audience (breakdowns by age, gender, and geography), what they’re interested in, and how they interact with content and each other.
The report has four main areas:
- Demographics: The age, gender, and location of your web visitors.
- Interests: The reasons people visit sites. (Home & Family, Pets, Music)
- Actions: How people interact with each other and online content. (Messaging, Sharing Content, Uploading Videos)
- Media: What people use when they interact with sites. (Photos, news, blogs)
You can use the Audience Profile report to determine if your audience of Tech-savvy 20-24 year old Males are heavy bloggers, or if your Moms comment on content, or if your Fashion-minded Females 18-34 talk about popular TV shows. You’re bound to see potential for building new audiences for your ad campaigns.
At-a-glance statistics and bar charts are easy to read.
Basically, the Audience Profile is another Crowd Control feature that helps you build a better audience.
