Group focuses on audience targeting and insights for advertisers
NEW YORK – On the heels of closing $11 million in new financing, leading online marketing technology company Lotame Solutions announces the formal establishment of the Lotame Media Group, the next evolution of Lotame’s integrated advertising services for branded advertisers.
The Lotame Media Group is dedicated to working with leading brands and the agencies that represent them to plan, deliver and analyze online media campaigns with greater impact, insight and efficacy. The group comprises two sales teams: an agency team, which works closely with top ad agencies, and a client development team, which focuses on individual client relationships. These sales teams are based in New York, Chicago and Los Angeles. A proven delivery and operations team supports the sales teams from Columbia, MD.
“Advertisers and their agencies are being overwhelmed with the gaggle of new platforms, tools and inventory sources now available to them,” said Lotame Sales VP Bryan Seltzer, who oversees the Lotame Media Group. “We solve this problem for brands and their agencies by expertly combining the best available sources of data, media, optimization tools and engaging creative units in our proven approaches to campaign delivery. At the same time, we produce and deliver robust research, analytics and insights that inform the overall marketing strategies of our clients.”
Building precise audiences from two billion data points is just the beginning of the relationship Lotame Media Group has with its clients:
- In addition to having access to first-party data from its web publishing partners, Lotame has integrated access to other leading aggregated data sets
- Lotame is able to target campaigns not only through relevant inventory on its partner sites, but also by integrating with leading ad exchanges including AppNexus, the Google Exchange and the Right Media Exchange
- Lotame provides targeting relative to completely customizable audiences, and can leverage a variety of campaign optimization techniques to maximize both click and brand-based campaign outcomes
- As Lotame offers highly data-driven approaches to online marketing, it does so with transparent, consumer-friendly tools that enable consumers to manage the ways in which Lotame collects and uses data related to them
“We’ve worked with Lotame on a number of political campaigns, and their audience targeting technology is second to none,” said Michael Beach, Partner at Targeted Victory. “Their ability to tailor a solution to a specific vertical that encompasses audience data, creative development, media delivery and top-notch analytics and insightful campaign reports allows our internal team to be more effective and efficient. It’s great to have a single partner that covers so many aspects of a campaign under one roof.”
About Lotame
Lotame is a marketing technology company. Its flagship audience data management platform (DMP), Crowd ControlTM, integrates with web publishers to activate audiences and make data-driven display advertising a reality. The company provides advertisers with comprehensive online advertising solutions and publishers with a leading data management platform. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Advertising Bureau (IAB), and the Online Publishers Association (OPA). For more information, please visit: ltm.nexops.net.
