Thursday, January 27th, 2011
NEW YORK — January 27, 2011 — Lotame, the marketing technology company, announced today that Conde Nast, the publisher of highly respected magazine titles such as the New Yorker and GQ, has begun using Lotame’s Crowd Control audience platform in order to reach its audiences more precisely. The move is expected to increase the publisher’s [...]
Wednesday, January 26th, 2011
As more and more marketers and agencies look to buy audiences on the Internet, or more specifically audience data segments, most are buying on age and gender. Buying media space or time based on a primary audience target, such as Men 18-34 or Women 25-54, is the most traditional and popular form of media targeting. However, [...]
Wednesday, January 26th, 2011
Mike Shields is a digital media reporter and senior editor for Adweek and Mediaweek. He wrote a story posted on January 23 featuring the partnership between Condé Nast and Crowd Control, the premier data management platform. Read the full post below: Condé Nast executives believe the company’s Web sites have a lot more premium value that [...]
Tuesday, January 18th, 2011
Group focuses on audience targeting and insights for advertisers NEW YORK – On the heels of closing $11 million in new financing, leading online marketing technology company Lotame Solutions announces the formal establishment of the Lotame Media Group, the next evolution of Lotame’s integrated advertising services for branded advertisers. The Lotame Media Group is dedicated to working [...]
Thursday, January 13th, 2011
Crowd Control’s new Audience Profile report gives platform users additional insight about an audience. Regardless of how the audience is built–it could just be made up of people who read sports articles, for example–a platform user can see who’s in that audience (breakdowns by age, gender, and geography), what they’re interested in, and how they [...]
Tuesday, January 11th, 2011
The holiday season proved bountiful for Lotame, as the company closed new funding of $11 million in early December. The funding will help to build a platform sales group to address publisher demand for data. Lotame CEO Andy Monfried said the cash will help deliver optimal service to clients through Crowd Control. “When it comes [...]
Tuesday, January 11th, 2011
As the U.S. Federal Trade Commission proposed in early December a Do Not Track mechanism for Internet Users, Lotame Solutions, Inc. emerged as a thought leader in the future of online privacy. If Do Not Track were passed, the FTC would implement and govern a system that if turned on, would prevent marketers from monitoring [...]
Tuesday, January 4th, 2011
Digitally-Focused Political and Advocacy Firm Led Efforts for Several Candidates in Recent U.S. Midterm Election NEW YORK–(BUSINESS WIRE)–Burson-Marsteller (www.burson-marsteller.com), a leading global public relations and communications firm, announced today the establishment of a strategic partnership with Targeted Victory (www.targetedvictory.com), a digitally-focused political and advocacy strategy firm. “We are thrilled about our partnership with Targeted Victory” [...]
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