Andy Monfriend, Founder and CEO of Lotame, discusses $11M funding with John Ebbert, founder and publisher of AdExchanger. An overview of what was discussed:
- What will you use the $11 million for? Tech development, feet in the street…?
- Have you fully transitioned from being an ad network to being a sell-side-focused data management platform? What ad network “roots” remain – still a part of ComScore’s ad network list, for example?
- You’ve taken the position that you’re leading the way around self-regulation. Why? Could you develop a product offering similar to or in competition with Better Advertising?
- What’s your view on the Federal Trade Commission’s recommendation regarding a Do-Not-Track list?
- What has been a key driver in the data management platform wave? Why are they a necessity?
For Andy’s answers, please visit the article here.
