Archive for December, 2010

• A Step In The Right Direction

  Friday, December 17th, 2010

  We applaud the U.S. Department of Commerce Internet Policy Task Force on the thoughtful and balanced approach reflected in its just released Privacy Green Paper. In commenting on the importance of addressing commercial data privacy issues in a forward to the report, General Counsel Cameron Kerry at the same time notes that “we must proceed [...]

• Andy Monfried Discusses New Funds

  Wednesday, December 8th, 2010

  Andy Monfriend, Founder and CEO of Lotame, discusses $11M funding with John Ebbert, founder and publisher of AdExchanger.  An overview of what was discussed: What will you use the $11 million for? Tech development, feet in the street…? Have you fully transitioned from being an ad network to being a sell-side-focused data management platform? What ad [...]

• Never A Dull Moment For Online Marketers, Publishers and Consumers

  Wednesday, December 8th, 2010

  It seems like every day a new bombshell goes off in the world of online privacy.  Yesterday, Microsoft announced it would be including a new Privacy Tracking Protection Feature in its release of Internet Explorer 9 enabling users to limit third parties from from tracking their web behavior. Given IE’s leading market share and the likelihood [...]

• Lotame Takes $11M Investment, Builds Platform Sales Team to Meet ‘Crowd Control’ Demand

  Monday, December 6th, 2010

  Marketing technology pioneer realigns to better serve publisher data NEW YORK, NY - Lotame Solutions announced that it has closed new funding of $11 million. The marketing technology leader is building a Platform Sales Group to address growing publisher demand for its data. “Lotame’s continued success is a result of their clarity of vision and focus around [...]

• “Do Not Track”: Thoughts from the Future of Privacy Forum Event

  Friday, December 3rd, 2010

  I represented Lotame on a Future of Privacy Forum event focused on “Do Not Track” and held at the National Press Club on December 1st (Future of Privacy Forum). Kudos to Jules Polonetsky, Chris Wolf and FPF for pulling together such a timely discussion (which took place only a few hours after the FTC released [...]

• Better Advertising Announces Open Data Partnership Designed to Give Consumers Comprehensive Transparency into Online Behavioral Advertising Data

  Friday, December 3rd, 2010

  Launch Partners Include: 33Across, Bizo, BlueKai, Demdex, eXelate, Lotame, SafeCount, and Turn Program’s Technology will Enhance Consumers’ Transparency into and Control over their Online Data NEW YORK–(BUSINESS WIRE)–The Better Advertising Project, Inc. (Better Advertising) today announced an unprecedented partnership toward launching a program that extends consumer notice and choice deep beyond the browser to companies [...]