Today AdAge ran our article titled “Why Some Publishers Still Don’t Sell Data – and Why More Should.” We encourage you to read it. To reiterate a few of the points from the article: if you’re a publisher who would like to receive more of the value your site already creates, you may find it useful to ask yourself few questions if anyone who wants to buy your data approaches you:
- What are they going to do with my data, exactly?
- Can I control the supply and demand of my data to them?
- Can I control the amount or type of data that this party (or any party) will get?
- Can I set the pricing of my data? Why do I have to go by their pricing?
- Can I limit who my data is sold to?
With the recent release of Crowd ControlTM, our audience data management platform (DMP), made available to all publishers, we believe that we have addressed the marketplace questions around control and sale of data, and the value more publisher data can bring to the market. To learn more about Crowd Control, please visit signup.lotame.com or read more about how Crowd Control is helping publishers like American Greetings Interactive segment publisher data, build audiences, and take control of their data assets from this interview in Adexchanger with Steve Alessi, SVP of Sales for AGInteractive.
Tags: Data, management, publisher
