Targeted Victory Delivers Results for Online Political Campaigns
Partners with Lotame for Targeting and Measurement Solutions That Significantly Boost Voter Interest in Candidates and Causes
ALEXANDRIA, VA – October 18, 2010 – Targeted Victory, a leading digital political and advocacy strategy firm, today announced campaign results derived from a technology partnership with Lotame Solutions, Inc., a marketing technology company based in Maryland and New York. Lotame has provided online advertising solutions on behalf of national and state political candidates and causes supported by Targeted Victory. The partnership extends a relationship already in place for nearly a year and creates a cutting-edge combination of audience delivery technology and online political survey data.
Preliminary performance results from the partnership on behalf of Targeted Victory’s clients have been favorable across the board. Online advertising campaigns for Dino Rossi and Marco Rubio used the solution to generate impressive increases in voter intent, engagement, and awareness.
“From our work with Lotame over the past year, we’ve created a unique and valuable data set that brings together tens of thousands of in-market survey respondents to map political views, leanings, and party affiliations at scale across the Internet” said Michael Beach, co-founder of Targeted Victory. “All along the way, we’ve been particularly impressed with Lotame’s ability to collect this profile information anonymously and uphold the highest standards for non-PII data usage.”
Dubbed the ATP (Audience Targeting Platform), Targeted Victory uses the platform for pre-campaign audience discovery, in-campaign activation and optimization, and post-campaign analysis. Multiple ad types are supported by the platform, including pre-roll, customized expandable and in-banner ad units for specific political campaign goals.
Typical channel-based targeting solutions bundle people together based on loose contextual relevance, leading to campaigns delivered to everyone who has read a political article or demonstrated an interest in politics of any kind. ATP campaigns go beyond this superficial layer and reaches constituents in any state based on specific audience targeting requirements.
“Now more than ever before, voters are offering up opinions, comments, and influencing the opinions of others through content creation, and our solutions are ideally suited to help activate these advocates,” said Andy Monfried, Lotame’s founder and CEO. “With the intelligent combination of data, media, and creative, our partnership with Targeted Victory will help their clients succeed.”
(This story was originally reported in Campaigns & Elections and ClickZ.)
About Targeted Victory
Targeted Victory (TV) is a leader in online advertising, mobile communications, social networking, and integrated data management for political candidates and causes. Along with our technology services, we provide comprehensive web design and development services and strategic campaign management. Targeted Victory offers services in four core areas: mobile communication, online advertising, new media planning and integrated data management. We provide all of our clients with a custom strategy to best achieve their organizations goals, incorporating a combination of these core services and others that fit your needs. For more information, please visit: www.targetedvictory.com
About Lotame
Lotame™ is a marketing technology company powered by the superior segmentation of audience data. Lotame’s flagship audience and data management platform, Crowd ControlTM, collects and interprets unstructured publisher data to make audience planning as easy as keyword buying. The company activates audiences for advertisers with comprehensive online advertising solutions, provides publishers with multiple revenue streams from data and media, and sells to data buyers Lotame Audience Segments derived from its unparalleled knowledge of human behavior. Lotame is a member of the Network Advertising Initiative (NAI), the Interactive Adverting Bureau (IAB), and the Online Publishers Association (OPA).
PRESS CONTACTS
Eric Porres
Lotame CMO
eporres@lotame.com
646.556.6317
Bill Brazell
WIT Strategy Senior Associate
bbrazell@witstrategy.com
917.445.7316
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