Friday, October 29th, 2010
Friday LotaByte: In October, the average click-through rate for Lotame bloggers across all ad units is 0.28%. Implication: While we don’t love the click-through rate metric outside of the direct response space, we do find it interesting when audiences outside of Comscore’s “Natural Born Clickers” show a higher-than-average propensity for clicking on ads. Overall, Lotame [...]
Thursday, October 28th, 2010
Thursday Lotabyte: The average Lotame Blogger blogs 3.3 times per day. Implication: The median was just to the left of this data point–2 blogging actions per day, with the most active Lotame Bloggers blogging 6 or more times per day.
Wednesday, October 27th, 2010
Wednesday LotaByte: 2 out of 5 Lotame Bloggers have participated in chat room discussions in the past week. Implication: In addition to being more likely to send private messages and comment, Lotame Bloggers are actively searching for conversations to have online. 40% have entered a chat room in the past week. making them more than [...]
Tuesday, October 26th, 2010
Tuesday LotaByte: Nearly 1 in 6 Bloggers have uploaded a video in the past week. Implication: Though video uploading is among the least common action on Lotame, bloggers were particularly likely to upload videos to share with readers. Overall, Lotame Bloggers are more than 100x more likely to be video uploaders than the average consumer [...]
Monday, October 25th, 2010
Today’s LotaByte: Just under 1 in 3 Lotame Bloggers has commented on a piece of content in the past week. Implication: As you might expect, Lotame Bloggers are an active crowd when it comes to commenting and messaging–just under 1 in 3 has commented on content (usually another blog post or someone’s comment to their [...]
Friday, October 22nd, 2010
Friday LotaByte: Across flash ads run on Lotame in October, Halloween-interested consumers had an average interaction rate of 0.69%. Implication: Halloween-interested consumers were just under half as likely to interact with flash banners as the average consumer on Lotame, potentially indicating a need to reach these consumers with higher-impact rich media creatives.
Thursday, October 21st, 2010
Thursday LotaByte: 1 in 10 Lotame consumers interested in Halloween has watched or uploaded a video online in the past week. Implication: Comparatively, Halloween consumers were just under 2x more likely to have consumed or uploaded a video than the average person. However, they were more than 5x more likely to be video uploaders, though [...]
Wednesday, October 20th, 2010
Today’s LotaByte: Just under 1 in 3 Lotame Halloween consumers is interested in fashion. Implication: Though the trend may not last past the season, Halloween interested consumers show a higher preference for fashion than the average consumer–more than 10x higher, to be exact. Part of this is the result of demographics: Lotame consumers with Halloween [...]
Tuesday, October 19th, 2010
Tuesday LotaByte: More than 1 in 4 Lotame consumers with Halloween interests has sent or received an E-Card in the past week. Implication: Though Halloween may not be thought of as a season for giving “cards,” some people look for any reason to send them along. Compared to the average consumer, they’re more than 6x [...]
Monday, October 18th, 2010
Today’s LotaByte: Only 5% of Lotame consumers with Halloween interests have reported having one or more children. Implication: More than half of the Lotame Halloween-interested consumers (63.5%) are below the age of 25, and nearly 75% are under 30 years of age, so this isn’t the biggest surprise. However, fewer than 40% of these consumers [...]
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