Today we have the big interview by Andy Monfriend, Founder and CEO of Lotame, with John Ebbert, founder and publisher of AdExchanger. We covered a lot of ground with John including the following questions about Lotame’s business and continued evolution:
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- Lotame is on the Comscore list of ad networks? Overall, how do you position and differentiate Lotame today?
- Please share a use case of how the co-op works for a publisher. What are the revenue implications from both a data and media perspective?
- Who is in your target market today? (marketers and publishers)
- Lotame, like some others, offers above-the-fold targeting. Can you quantify what you’re seeing in terms of performance improvements with above-the-fold? How does this affect scale of a campaign?
- Any trends you can share about Lotame’s client business this year?
- Discuss how you’re transparent with your data offering. Also, how does Lotame identify age and gender accurately in its datasets?
- How many employees is Lotame today? Profitable? Another round of funding any time soon?
- Overall, where are we in the evolution of the ad network model today?
- Where do you see potential internationally? Don’t privacy concerns preclude moving into certain countries given Lotame’s data-centric focus?
- What success metrics are your clients using today? What do you recommend?
For Andy’s answers, please visit the article here.
