Thursday, September 30th, 2010
Today’s LotaByte: Just over 1 in 8 Lotame baking moms has played or downloaded an online or offline game in the past week. Implication: Lotame moms as a whole have been showing a greater interest in games–interests in games (both online and offline) among Lotame moms has increased by more than 1.5x from January 2010.
Wednesday, September 29th, 2010
Lotame Launches Self-Serve Audience Data Management Platform Crowd ControlTM American Greetings Interactive to utilize platform for enhanced audience solutions across its digital portfolio NEW YORK – September 29, 2010 – Lotame Solutions, Inc., a marketing technology company, today announced the launch of Crowd ControlTM as a self-serve audience data management platform (DMP). Crowd Control enables web [...]
Wednesday, September 29th, 2010
Today’s LotaByte: The most common influencer action among baking moms is voting in online polls. Implication: 1 in 4 Lotame baking moms has demonstrated being an influencer in the past week, making them just under 2.5x more likely to have done so than the average consumer. The second most popular influencer action among moms in [...]
Tuesday, September 28th, 2010
Today’s LotaByte: 1 in 4 baking moms has exhibited an interest in physical fitness in the past week. Implication: 70% of moms in this audience have exhibited interests in healthy lifestyles overall in the past week, with 1 in 12 having an interest in diet and nutrition. Three quarters (75%) of the moms in this [...]
Monday, September 27th, 2010
This week’s LotaByte spotlight is on moms who bake, with a particular focus on desserts and cookies as the final product. This week’s data comes from a 2-day study of 59,484 unique moms on Lotame who have expressed interests in cooking, particularly cookies and desserts. Today’s LotaByte: Just under 7 out of 10 baking moms [...]
Friday, September 24th, 2010
I had the pleasure of participating on a panel at the Online Trust Alliance conference yesterday entitled “Trust, Confidence, Challenges and Clicks – From the Eyes of the Marketer.” I want to give a shout-out to my co-panelists Randall Rothenberg, the CEO of the IAB and Josh Glantz, the VP and GM Online for Publishers [...]
Friday, September 24th, 2010
Today’s LotaByte: Lotame dog owners spend an average of 1.3x more active time with each ad they are shown. Implication: On average, Lotame dog owners spend 12.4 seconds of InView time with each ad they see onscreen, compared to 9.2 seconds for cat owners. Pet owners in general were spent less active time with each [...]
Thursday, September 23rd, 2010
Today, Lotame released its 2010 mid-year Benchmarks report, a free report that helps marketers, agencies, and publishers learn about audience data and evaluate the effectiveness of online advertising campaigns run with Lotame in the U.S. The Lotame Benchmarks Report is designed to provide a 360-degree view of the world that campaigns live in. The report, [...]
Thursday, September 23rd, 2010
Today’s LotaByte: 1 in 7 Lotame pet owners is interested in health & wellness. Implication: Many pet food brands are looking to reach active lifestyle consumers who try to maintain a healthy lifestyle, which is likely to extend to their pets. 1 in 10 Lotame pet owners who are interested in health & wellness is [...]
Wednesday, September 22nd, 2010
Wed LotaByte: Just under 1 in 5 Lotame pet owners is an influencer. Implication: Lotame pet owners are just over 1.6x more likely to be influencers than the average consumer. The most popular influencer actions among Lotame pet owners are voting (in polls) and sending private messages.
© 2012, LOTAME SOLUTIONS, INC. ALL RIGHTS RESERVED. Download Lotame logo: PNG.
