Lotame is absolutely committed to providing you with the transparency, choices, and tools necessary to manage your privacy in relation to Lotame’s data and marketing activities.
An article in the Wall Street Journal linked a web user by name to an ID on a cookie that was sent to us by a reporter at that publication. Lotame never knew that user’s identity – only the Wall Street Journal reporter did. Lotame’s technology and services are designed specifically to limit its access and use of data to anonymous, non-personal information, not personal information such as that provided by the reporter. Moreover, Lotame is in the business of marketing to audiences of scale on behalf of its clients (typically combining hundreds of thousands or millions of anonymous profiles), not zeroing in on or targeting individual profiles.
Like many advertising companies, Lotame routinely serves ads to teens (13+) to promote teen-oriented movies or TV programs, or other teen-specific products (such as acne medications). Lotame fully supports and abides by our industry’s self-regulatory restrictions against creating segments to target children under the age of 13 (absent verifiable parental consent), and with all other laws and regulations limiting the online collection and use of personal information related to children.
Other professional journalists have authored posts about The Wall Street Journal coverage since its initial publication, including Jeff Jarvis, author of What Would Google Do?, and Stephen Baker, author of The Numerati. We invite you to read these and to better familiarize yourself with our commitment to transparency and consumer privacy.
For more information, please call us at: 646-556-6478.
Thank you for your time and attention.
