Tuesday, August 31st, 2010
Josh Chasin is the Chief Research Officer for comScore. Today, he penned an article for Mediapost entitled “Don’t Be Afraid of the Cookie Monster.” In it, he lays out–in simple language–some practical perspective on privacy and digital tracking. Lotame’s preferences manager gets a nod as well. Here’s an excerpt: While I work in the digital [...]
Tuesday, August 31st, 2010
Today’s LotaByte: Just under 1 in 6 Lotame Xbox 360 FPS Gamers is interested in comics. Implication: Promotional comics for games in the FPS genre are nothing new–many PC Gamers fondly (or hilariously) remember the old comic for the original Doom. FPS fans on the 360 were more than 10x more likely to be interested [...]
Monday, August 30th, 2010
With September’s Halo: Reach launch set to be the largest game campaign in Microsoft’s history, we thought we’d take a week to look at Xbox 360 gamers who like to play FPSes (First-Person Shooters). The following data was collected from a 4-day study of 7,839 unique Xbox 360 console gamers who have expressed interests in [...]
Sunday, August 29th, 2010
Today’s LotaByte: Just over 1 in 7 Lotame Conan O’Brien fans had interests in politics. Implication: Fans of Conan O’Brien were 2x more likely to be interested in government and politics than the average consumer, partially owing to the fanbase’s larger affinity with Comedy Central’s late-night talk shows, The Daily Show with Jon Stewart and [...]
Thursday, August 26th, 2010
Lotabyte: The average Lotame Conan O’Brien fan expresses an interest in Conan 2-to-3 times per day. Implication: The most active Conan fans regularly expressed interests in Conan O’Brien (through created or consumed content) 4 or more times per day. This was slightly above talk shows in general, which had an average frequency of 2 times [...]
Wednesday, August 25th, 2010
Wed LotaByte: The most popular action among influencer fans of Conan O’Brien is Commenting. Implication: 1 in 5 Lotame Conan O’Brien fans is an influencer, making them 2x more likely than the average person on Lotame to be an influencer. Among these, the most common actions were commenting, typically done on videos, articles, photos, or [...]
Wednesday, August 25th, 2010
Adap.tv Launches Brand Impact Offering for its Online Video Advertising Marketplace Innovative Tools Help Brands and Advertisers Maximize Online Video ROI. San Mateo, CA – Aug 25, 2010 – Adap.tv, creators of the industry’s first online video advertising marketplace (atm) and the onesource video ad management (ato) platform, today announced Brand Impact, a powerful suite [...]
Tuesday, August 24th, 2010
Today’s LotaByte: Just under 1 in 6 Conan O’Brien fans is also a fan of George Lopez. Implication: A stat that may change dramatically when Lopez’s show follows Conan’s this fall, 17% of Conan fans were also fans of George Lopez. Lopez’s fans, who skewed slightly older and much more male (80/20 M/F skew, primarily [...]
Monday, August 23rd, 2010
Open Book Video Touts Transparency as Newest Digital Video Ad Network Announces Unique Targeting Partnership with Lotame NEW YORK, NY – August 23, 2010 – Open Book Video, the most transparent digital video advertising network, announces today the launch of its U.S.-based services. Open Book Video separates itself from today’s other online video ad networks [...]
Monday, August 23rd, 2010
With the upcoming premiere of his new late-night talk show on TBS, we’ve decided to take a closer look at Conan O’Brien’s fans on Lotame. Conan O’Brien’s fans made up 16% of Lotame’s late night talk show fans, who were composed primarily of Men (65/35 M/F skew) between the ages of 16 and 32. The [...]
© 2012, LOTAME SOLUTIONS, INC. ALL RIGHTS RESERVED. Download Lotame logo: PNG.
