Wednesday, June 30th, 2010
Wed LotaByte: The most common influencer action among Lotame Democrats is voting in polls, followed by sending private messages. Implication: Democrats were slightly less likely to be influencers than Republicans overall (5% less likely), but tended to create content or influence other people in a very similar fashion, likely due to the fact that Lotame [...]
Tuesday, June 29th, 2010
Tues LotaByte: Lotame Democrats are 3.6x more likely to express an interest in politics or political content online than Lotame Republicans. Implication: Lotame Democrats showed a greater interest in article, content, and debate about politics online when compared to their peers on the other side of the aisle. Similarly, Lotame Democrats were more likely to [...]
Tuesday, June 29th, 2010
NEW YORK, NY – A new study demonstrates conclusively what web analysts have long maintained: If you want to raise awareness of your brand online, focusing on click-through rate (CTR) would be a big mistake. Optimizing an ad campaign to improve CTR, in fact, while likely to have no effect whatever on purchase intent and [...]
Monday, June 28th, 2010
The Democrats data was collected from an April 2010 study with over three thousand respondents providing information about their political party affiliation. Mon LotaByte: Lotame Democrats are 1.25x more likely to be female than Republicans. Implication: Lotame Democrats overall had a 56/44 M/F skew, with a much larger female population than Lotame Republicans, who had [...]
Friday, June 25th, 2010
AdExchanger published a piece today titled “Making Transparency Real,” written by Lotame’s CMO Eric Porres. In this article we break down the issues/complications with transparency and offer up marketplace guidance. We hope you like it.
Friday, June 25th, 2010
Fri LotaByte: 1 in 4 Lotame Republicans has expressed intersets in home & family in the past month. Implication: 1/4 of Lotame Republicans had interests in home & family (articles, discussions, posting photos of family members and so on). Lotame Republicans were slightly more likely than Democrats to have interests in home & family, but [...]
Thursday, June 24th, 2010
Thurs Lotabyte: 1 in 6 Lotame Republicans has sent a private message to another person online in the past month. Implication: Sending messages is the most popular influencer action among Lotame Republicans, followed by voting in online polls. As we’ll see next week, this profile is very similar to the influencer profile for Lotame Democrats, [...]
Wednesday, June 23rd, 2010
Today’s Lotabyte: 1 in 9 Lotame Republicans has uploaded, shared, or looked at a photo online in the past month. Implication: Given that 1 in 4 Lotame Republicans has interest in home and family, we can expect that a significant percentage of the photo content consumed or created by declared Republicans is family-related. Of the [...]
Tuesday, June 22nd, 2010
MrWeb, which bills itself as the “world’s busiest daily news and jobs service for market research professionals, with more than 25,000 regular users,” was kind enough to pick up the news about our deeper integration with Open Amplify to more accurately collect, interpret, and activate sentiment expressed on the web. You can read their article [...]
Tuesday, June 22nd, 2010
Today’s LotaByte: Lotame Republicans are 1.26x more likely to have pets than Lotame Democrats. This means that: Our last LotaByte of the week rounds out our look at Lotame Republicans and their Home & Family interests by showing their greater likelihood to have an extra four-legged family member. While one might suspect that this is [...]
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