OMMA Magazine’s April 2010 “Come Undone” feature article includes Lotame and an interview with CMO Eric Porres on the evolving nature of ad networks, data, and how they will survive. You can read the full article here. An excerpt:
“And yet, completely open access to a publisher’s inventory – as some advocate – undermines the ability for that publisher to discretely value its media and data assets,” he says. “‘Place a pixel and pray’ can’t be a publisher’s sole recourse, nor can a publisher go with a head-in-the-sand strategy to avoid making choices around the valuation of data and media and the rise of audience marketplace demands in the past two years.”
