Friday, April 30th, 2010
By: James Curran, Director, Strategic Business Development I recall WebTrends ramping up as the standard publisher analytics tool during the late nineties bubble. Back then, just knowing how many hits you got to your homepage was the key metric. Now, many analytics platforms track not only unique visitors to your site, but how they move [...]
Friday, April 30th, 2010
To finish out our first week of Lotabytes, we’re bringing you a piece of information about the eating habits of our college-educated moms. Understanding the attitudes and dietary habits of moms helps inform messaging and creative decisions for advertisers and content decisions for publishers. Lotabyte: College-Educated moms are 1.6x more likely to be vegetarians than [...]
Thursday, April 29th, 2010
For today’s Lotabyte we bring what Lotame understands of online human behavior into the mix regarding the consumption of web media by educated moms. In this case, web media refers to online video, photos, blogs, games, the wide array of multimedia available online. Understanding how these moms consume media online helps inform creative decisions for [...]
Wednesday, April 28th, 2010
For today’s Lotabyte we bring what Lotame understands of online human behavior into the mix regarding the actions of educated moms. For us, actions are those things that people do online beyond mere page consumption. Do they blog, share, comment, post, upload, rate, or vote? The understanding of actions helps inform creative decisions for advertisers [...]
Tuesday, April 27th, 2010
Today we’re presenting the second in our ongoing series of LotaBytes, 140 characters or less of social data insights, brought to you by Lotame, the audience marketing company powered by social data. This week’s LotaBytes’ put a spotlight on the demographics, interests, actions, and interactions of moms and education. Over the coming weeks we’ll uncover [...]
Monday, April 26th, 2010
Today we introduce LotaBytes, 140 characters or less of social data insights, brought to you everyday by Lotame, the audience marketing company powered by social data. This week’s LotaBytes’ put a spotlight on the demographics, interests, actions, and interactions of moms and education. Over the coming weeks we’ll uncover a range of interesting facts and [...]
Wednesday, April 21st, 2010
Cory Treffiletti writes the following in his article “Social Media Is Not Really About Media At All” in MediaPost: “…the fact is that social media is just media, plain and simple. The real issue lies not within the media, but within the creative — so maybe we should be referring to the wave of interest [...]
Monday, April 19th, 2010
In today’s AdWeek article “Taming Online Chaos,” AdWeek digital editor Brian Morrissey (who somehow managed to write the article while running the Boston Marathon reports on the new wave of ad verification services, including DoubleVerify, AdSafe, and AdXpose. I spoke with Brian on this topic last week, and he included the following quote: “Exactly how [...]
Wednesday, April 14th, 2010
OMMA Magazine’s April 2010 “Come Undone” feature article includes Lotame and an interview with CMO Eric Porres on the evolving nature of ad networks, data, and how they will survive. You can read the full article here. An excerpt: “And yet, completely open access to a publisher’s inventory – as some advocate – undermines the [...]
Thursday, April 8th, 2010
Doug Weaver wrote a great piece today titled The New Oreo, Part 3: The Audience Layer. “Anyone mildly plugged into digital advertising in 2010 can’t possibly ignore the noise and energy around audience buying. … There are many people in our industry who can go a lot deeper on this topic than I…” I’ll attempt [...]
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