You heard it here first, or rather, heard it from Andy Monfried, CEO of Lotame, on AdExchanger. A morsel:
There’s been a lot of chatter in the marketplace of late on the evolving nature of DSPs, networks, SSPs, agencies, and data providers. Like it or not, direct response advertisers have moved the market—they started with ad networks over 10 years ago, took early control of search advertising, were among the first buyers of mass exchange inventory, and now gobble up cookies in DSPs.
Good for them.
Get the full article here right now!
