Archive for February, 2010

• Beyond the Click-Through

  Monday, February 15th, 2010

  Lotame’s CMO Eric Porres provides an in-depth article for AdWeek on why outdated DR metrics–in particular CTR–are an impediment to truly online advertising growth.  It starts as: For the better part of the past 16 years, since we saw the very first ad online (AT&T on Hotwired), our industry has been nothing short of revolutionary. [...]

• DSPs Are Not Just Cookie-Monsters

  Thursday, February 11th, 2010

  You heard it here first, or rather, heard it from Andy Monfried, CEO of Lotame, on AdExchanger. A morsel: There’s been a lot of chatter in the marketplace of late on the evolving nature of DSPs, networks, SSPs, agencies, and data providers.  Like it or not, direct response advertisers have moved the market—they started with [...]

• Lotame To Launch R&D Department in New Boston Office

  Tuesday, February 2nd, 2010

  Hires Machine Learning Expert, John Thomas, to Advance Use of Social Data to Improve Online Marketing Results New York (February 2, 2010) Lotame Solutions, Inc., the market leader in understanding, interpreting, and activating social data, today announced the opening of a research and development office in Cambridge, MA to be headed by John Thomas, PhD, [...]